Hummer Marketing Planning

Marketing Plan for Hummer Division of General Motors heap Jie Yan giayan200@yahoo.com 212-755-6113 Prof. Vacarro BU3800 table of Content I.Introduction-----------------------------------------------------3 II.Key Issues--------------------------------------------------------6 III.Alternative Solutions-------------------------------------------6 IV.Key Recommendation----------------------------------------15 V.Bibliography----------------------------------------------------17 I. INTRODUCTION The Industry The SUV is one of the some habitual vehicles ever. It has plow a common figure on the Statess avenues, from downtown Manhattan to the winding highway. Currently, there are thoroughly over 20 million SUVs on the tracks of the States. upright what is most worrisome is that SUV ownership is growing remarkably supple and shows few signs of subsiding, excluding the recent rise in fuel prices and the downswing of the United States economy. More than 50% of the SUVs currently on the road are under 5 years old. Furthermore, 75% of the SUVs with the swing fuel-efficiency, the large abounding-size models, have been purchased within the last 5 years.

As these vehicles age, they provide be put on the use car mart by the, generally, middle-class and affluent SUV owners, bend the original wealthier owners upgrade to the newest, full-size SUV models. Thus, used SUVs willing live on more affordable to a broader range of the the Statesn grocery and, along with the purchases of new SUVs, the number of SUVs on the road cathartic high levels o f carbon dioxide and guzzling large amounts ! of gas will increase. Detroit SUV makers advertise with absurd slogans such as Keep America rolling. Further, only for its line of SUVs, GM announced a semipolitical platform to spur SUV sales: Zero, Zero, Zero, no-interest financing on their 13 SUVs for up to 60 months. The environmental dangers of SUVs must always be viewed in the context of auto...If you want to get a full essay, request it on our website: BestEssayCheap.com

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