Sling Media Product Analysis

project Media Product Analysis I. Executive Summary As the innovator of media “placeshifting” technology, launcher Media is enjoying rapid success with its drivebox family of products. As competitors give in the market and onslaught to capture potential consumers in Slingbox take segments, Sling Media is go about with the ch all(prenominal)enge of increasing its market acumen and reaching all target consumers in an effort to concern its success and clench competitors lagging rear end. II. Background Sling Media was founded in 2004 by Blake and Jason Krikorian, together with Bhupen Shah. The Krikorian brothers positive the vision for the Slingbox during the 2002 World serial Championship series; as San Francisco Giants fans they wanted to find a way to watch every(prenominal) Giants game while on the track and traveling. Combining their industry expertise with that of Shah, the trio has a combine oer 45 years of experience defining and underd eveloped media convergence products for companies including Philips Electronics, Microsoft, Samsung, Toshiba, and Hitachi.[1] Sling Media, Inc. was formed as a peculiar consumer electronics company, with the purpose of creating and providing an reasonableness around innovative options for the digital media consumer.

The Sling Media products are intentional as complements to existing consumer electronics products, and provide ironware and software that ontogenesis the digital media possibilities of those consumer electronics.[2] The basic concept behind the Sling Media products is “placeshifting” – notice or listening to live, record! ed, or stored media on a hostile device via the internet or over a information network [See Exhibit 1].[3] The Krikorians and Bhupen Shah developed a combination of hardware and software which allow the user to placeshift essentially any sought after media to the mobile device of his/her choice. With the knowledge of the Slingbox, the three Sling Media creators became the wee adopters and first-movers...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay