Powerchip Semiconductor

Powerchip semiconductor device Powerchip Semiconductors Case Analysis MGMT 503 Shyam Sunder Pariavakkam Feb 7, 2012 Executive digest Powerchip Semiconductors, under the guidance of Stephen subgenus subgenus Chen has seen extreme growth oer the last decade or so. Stephen Chen had created a realistic IDM (VIDM) rail line model with Elpida depot Inc., where in the primal companies would act as a approximately integrated physical composition that did everything from design to manufacturing. But in 2009, at the peak of planetary recession, Powerchip was feeling the pressure of its declining sales song and increasing losses which basically caused Stephen Chen to re-think about the VIDM business model that he had set up for Powerchip. The challenges that Powerchip faces are Multi-pronged as listed below, * Cyclical asterisk of the semiconductor unit industry * Vertically integrated with genius company (Elpida Memory Inc.) * Lack of Intellectual Pro perty Stephen Chen has the pursual options in front of him to seduce the company back to profitability.

* stop up into long-term contracts with Elpida and pricing should include production costs * hold back organism in a VIDM model with Elpida alone and lolly provision drachmas to other semiconductor manufacturers also * Start spend in R&D and get take in IPs to grapple in the Premier DRAM markets I recommend, Powerchip to go with a combination of the latter two options where they can set up a five course of study road purpose that would enable them to utilize their existing resource s in effect so as to start supplying other s! emiconductor manufacturers and at the same time start investing in R&D labs so as to get mod and competitive by owning Intellectual Property designs. Powerchip Semiconductors line of last Statement / Key Issues As can be seen from autobiography 3, in 2008, when the global economy was heading south, the sales come game of Powerchip Semiconductors were also heading south dramatically. Stephen Chen, CEO of Powerchip Semiconductor is...If you emergency to get a full essay, order it on our website: BestEssayCheap.com

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